Data-driven campaign management and programmatic advertising strategies that maximize ROAS.
We utilize Real-Time Bidding (RTB) ecosystems to purchase ad inventory across millions of sites and apps instantly. By leveraging first-party data and lookalike modeling, we target audiences with high intent, ensuring your budget is spent on converting users, not just impressions.
Understanding the customer journey is complex. We implement advanced attribution models (Time Decay, Position Based, Data-Driven) to understand which touchpoints contribute to a conversion. This holistic view moves beyond simple "Last Click" attribution, revealing the true value of your top-of-funnel campaigns.
We build custom scripts and use API integrations (Meta Ads Manager API, Google Ads API) to automate bid adjustments, creative testing, and reporting. Rules-based automation ensures underperforming ads are paused and winning creatives are scaled 24/7, without manual intervention.